Introducing Advents
Gabriel Moresco
Jan 5, 2024
Over the past few years, during the development of the app for my previous company, I was responsible for managing marketing campaigns for the installation of the Android and iOS app. For this, it is essential to use a tool (MMP) that measures the performance of each campaign, providing clarity on which channels are bringing in users, how they behave within the app, and what return they are generating for the company. In this way, I could make data-driven decisions to optimize marketing actions.
The problem
Currently, there are about 10 companies in the world that develop these tools, and none of them are Brazilian. After testing several and practically having to beg to get them hired, I identified the following problems:
Focus on large companies: The current solutions are aimed at the enterprise market. If you are a small or medium-sized business, you will be left without assistance when it comes to hiring and using the tool. You might think: "But can’t I just access the website and start using it without needing help to hire?" The answer is NO. You need to contact the sales team to get a quote and only then hire the solution.
Support only in English: Unless you are a large company, the support offered is exclusively in English.
Charge in dollars: In addition to support in English, the only accepted currency for payment is the dollar.
Annual plans: If you are lucky enough to schedule a meeting with the sales team (probably in English), the only hiring option will be an annual plan with upfront payment (goodbye cash flow).
Advents
After experiencing these problems firsthand in recent years, I decided to focus all my energy on solving them.
This is how Advents was born, an alternative to AppsFlyer, and the first attribution tool for apps aimed at the Brazilian market.
We are developing a solution that addresses these issues, focusing on the Brazilian market, flexible plans (pay for what you use), dedicated support, and in Portuguese.
Join us
We are creating something unique, and we want your help to improve every day.
Sign up and join us.