The end of Firebase Dynamic Links is nearing

Some time ago, Google announced that Firebase Dynamic Links will be discontinued and will no longer function as of August 25, 2025. For many companies and developers that rely on this solution, the news was terrible. Dynamic Links has always been a key tool for creating deep links, providing a better experience, as well as attribution and analytics.

After all, what does this mean for the mobile ecosystem?

Impact on Deep Links

Deep linking allows users to be redirected directly to the correct content in the app, creating a much smoother and more efficient user experience. With the end of the tool, many companies that depend on personalized deep links may face difficulties in maintaining this functionality, especially in marketing campaigns, content sharing, or retargeting. Without a clear alternative, engagement and retention strategies may suffer.

Attribution and Analytics

In addition to deep linking, Dynamic Links has also been important for capturing and analyzing app installation data and user behavior. Companies from various sectors use it to better understand the performance of marketing campaigns, measure CAC, LTV, and, especially, attribute installations – identifying where the user came from and which links generated conversions.

This creates a significant void for those companies that rely on these metrics to optimize their strategies. Without a robust solution for analytics and attribution, the ability to measure the success of campaigns and user acquisition channels will be impacted.

What to Expect in the Future?

Although Google suggests transitioning to App Links and Universal Links, these solutions do not provide complete integration with attribution and analytics. This causes companies to now seek alternatives that can solve these issues and offer a transition before the complete shutdown.

How can Advents help you?

If your company depends on Dynamic Links, it is time to look for an alternative that not only offers deep linking but also solves the problems of attribution and analytics.

Advents is a Brazilian solution that operates exactly in these areas: we offer unique and measurable links, installation attribution for iOS and Android, as well as advanced analytics for metrics such as CAC, LTV, CPI, and ROAS. Our tool has been designed to meet all deep linking and measurement needs, ensuring that your campaigns continue to operate smoothly.

With the end of Firebase Dynamic Links, companies that want to continue innovating and ensuring the efficiency of their mobile campaigns need to migrate to complete and reliable solutions. Get in touch with us and discover how Advents can help you in this transition!