Why a mobile app can increase your company's revenue

With the rise of mobile devices, consumer buying behavior has changed significantly. Companies that invest in mobile apps not only keep up with this evolution but also position themselves ahead, capturing a growing share of the market. Below, we explore the reasons why an app may be the next big step to increase your company's revenues.

The power of m-commerce

Mobile commerce, or m-commerce, already represents a significant share of the global e-commerce market. According to Statista (2023), 66% of online orders are placed via smartphones, highlighting consumers' preference for quick and convenient shopping experiences. In the United States, mobile e-commerce sales are expected to exceed $560 billion by the end of 2024.

Furthermore, Business Insider (2022) predicts that m-commerce will account for 42.9% of all e-commerce sales in 2024, showing that the growth of this modality is far from slowing down.

What makes apps so appealing?

Convenience is one of the main factors explaining the success of apps. According to eMarketer (2022), 60% of adults in the United States consider the use of mobile apps a necessity for convenient online shopping. This perception aligns with another impressive statistic: 80% of consumers worldwide access a retailer's website via smartphone while shopping in physical stores.

Apps also offer functionalities that mobile websites often cannot deliver. Highlights include one-click checkout, personalized push notifications, integration with digital wallets like Apple Pay (the most used mobile payment method in the U.S., according to Statista), and even the use of technologies like augmented reality to enhance the shopping experience.

More sales, more loyalty

Companies that invest in apps create not only a differentiated shopping experience but also greater loyalty among customers. Apps allow for personalized loyalty campaigns and direct relationships with consumers. With lower cart abandonment rates on well-optimized mobile devices, there is a direct increase in revenues.

The role of optimized campaigns

Having an app is a big step, but just the beginning. To truly gain maximum return, campaigns need to be optimized and measured continuously. Accurate data on consumer behavior is crucial to understanding what works and what can be adjusted. This is the time to rely on solutions like Advents, which helps companies measure the effectiveness of campaigns and gain valuable insights to increase their sales — especially in the app ecosystem.

Conclusion

If your company does not yet have an app, now is the time to consider this strategy. With m-commerce growing exponentially and consumers becoming increasingly dependent on mobile devices, a well-structured app can be the competitive edge that your company needs to turn occasional customers into loyal buyers.

For companies looking to boost their sales and create a memorable customer experience, having an app is more than an option — it is a strategic necessity.